YAKUTIA.INFO. Businesses in Yakutsk Begin Enforcing State Duma's Anti-Anglicism Law*

Yakutsk businesses ditch English names under new loanword law

Yakutsk entrepreneurs have started implementing a recently adopted State Duma bill aimed at curbing the use of English loanwords in commercial names. The legislation effectively bans foreign terms in business signage and branding.

A correspondent from Yakutia.Info captured a striking example: the Cafe Racer bar has been rebranded as "Kafeshny Gonshchik" ("Café Racer").

Cafe Racer bar is now "Kafeshny Gonshchik"

But there's still plenty left to "fix," such as:

• Kitchen gastropub → "Kukhnya" ("Kitchen")
• Hills nightclub → "Gory" ("Mountains") or "Kholmy" ("Hills")
• Green Market store → "Zelyony Rynok" ("Green Market")
• "Next" convenience store → "Sleduyushchy" ("Next")
• Display shop → "Otobrazheniye" ("Display") or "Ekran" ("Screen")
• Glam café → "Yarky" ("Bright") or "Glamurny" ("Glamorous")
• Sinners launch bar → "Greshniki" ("Sinners")
• Galaxy nightclub → "Galaktika" ("Galaxy")
• "Soul" restaurant → "Dusha" ("Soul")
• Small Talk bar → "Svetskaya Beseda" ("Small Talk")
• Cherry café → "Chereshnya" ("Cherry")
• Beerkyt pub → "Naley Piva" ("Beer Pour") or "Pivakut" (?)
• Casper grocery market → "Kaznachey" ("Treasurer") (?)
• "Blues" supermarket → "Grust" ("Sadness") (?)
• "Country Steak" restaurant → "Derevensky Kusok Myasa" ("Village Cut of Meat") (?)