Archi Reveals Bold Rebranding by Martin Lindstrom to Unify Global Strategy

Archi, a leading development company in Georgia, has unveiled a new brand identity. The rebranding was crafted by Martin Lindstrom, a renowned branding expert. This change marks a shift towards a unified strategy across its three core business areas: Property, Hospitality, and Investments. Founded by Ilia Tsulaia, Archi is taking a bold step to strengthen its global positioning. The company’s new identity goes beyond a visual update. It aims to set new industry standards and support Georgia’s economic growth.

Martin Lindstrom, a New York Times bestselling author, led the project. His company, Lindstrom Company, specialises in brand and organisational transformation across over 30 countries. He has advised major corporations like Uber, Lidl, Google, LEGO, and The Walt Disney Company. In 2009, TIME Magazine recognised him as one of the 100 Most Influential People in the World. The rebranding aligns Archi’s operations under a single strategy. It signals an ambition to expand its influence and raise industry benchmarks. The company now looks to play a larger role in Georgia’s development and beyond.