Thermomix TM7 shatters sales records with 860,000+ orders in weeks

The Thermomix TM7 has broken records since its launch in mid-February. Vorwerk, its manufacturer, reports over 860,000 orders, making it the most successful product debut in the company’s 142-year history. The device has even outperformed new releases from Vorwerk’s Kobold vacuum cleaner line. The TM7’s success surpasses that of earlier models like the TM6 and TM5. Its strong sales mark a milestone for Vorwerk, a company known for its household appliances.

Friedrich Merz, a well-known Thermomix enthusiast, owns two of the devices himself. He keeps one in his Berlin home and another in Sauerland. Last Christmas, he gifted a Thermomix to each of his three children. The TM7 has set a new benchmark for Vorwerk. Its sales figures confirm its popularity among consumers. The product’s launch has proven to be a major achievement for the company.