Unleashed Brands Welcomes Back James Franks as New Franchise Chief

Unleashed Brands has named James Franks as its new Chief Franchise Officer. The company runs well-known child-focused brands across the US. Franks brings extensive experience in franchise development and growth to the role. Franks has spent over 25 years in franchise recruitment, development, and multi-brand expansion. Before this appointment, he led franchise growth at WellBiz Brands. He previously worked at Unleashed Brands, where he helped award over 330 franchise locations.

Unleashed Brands operates popular brands such as Urban Air, The Little Gym, and Sylvan Learning. It also includes Snapology, Class 101, Premier Martial Arts, and Water Wings Swim School. Together, these serve millions of children each year through more than 1,500 sites nationwide.

Founder and CEO Michael Browning Jr. said Franks understands the company’s brands and mission. He also knows how to identify strong franchise partners. Franks himself expressed enthusiasm about returning to Unleashed Brands and expanding its reach to more families. Franks will now lead franchise strategy for the growing company. His experience and past success with the business are expected to support further expansion. The move strengthens Unleashed Brands’ ability to serve more communities across the country.