Reeve Benaron's journey from digital ads to healthcare innovation

Reeve Benaron has built a career around transforming industries through innovation. His work spans digital advertising and healthcare, with a focus on scalable solutions. Born in Israel and raised in Los Angeles, his global outlook shapes his leadership approach. Benaron co-founded AUDIENCEX in 2012 to help brands navigate the evolving digital media space. The company grew into a leader in programmatic advertising, teaching him that success often depends on adaptability rather than rigid planning.

His move into healthcare came through Intrivo Diagnostics, where he serves as Co-Founder and Co-CEO. There, he helped develop the Diagnostics as a Service (DaaS) platform and the ON/GO Test to Trace tool for COVID-19 management. The pandemic highlighted the need for rapid innovation, reinforcing his belief in practical, adaptable solutions.

Benaron advises early-stage founders to prioritise learning and balance vision with discipline. His experience shows that growth is rarely straightforward, and resilience is key to scaling impactful businesses. Through AUDIENCEX and Intrivo Diagnostics, Benaron has influenced both digital advertising and healthcare. His platforms have improved how brands connect with audiences and how health information is accessed. His career demonstrates the power of adaptability in solving large-scale challenges.