E-Commerce Ball R10: A Decade of Evolution Unfolds in Moscow on 21 November 2025

The 10th anniversary E-Commerce Ball R10: EVOLUTION is set to take place on 21 November 2025 at BOUNCE in Moscow. The event will centre on the next stage of e-commerce development, with a focus on collaboration, openness, and human capital. Organised by Irina Poddubnaya and Fyodor Virin, founders of EW Club and E-Commerce Weekend, the ball promises a mix of celebration and insight. The forum will begin with a panel discussion titled 'R10: Evolution—Format and Mission'. This opening session will explore the core idea behind e-commerce and its ongoing transformation.

Fyodor Virin will present an analytical report, 'A Decade That Changed Everything'. His talk will trace the key developments in e-commerce over the past ten years. Representatives from major companies such as Samokat, Lamoda, and 36.6 Pharmacy Chain will also participate in the business programme.

Key topics on the agenda include new models for customer acquisition, the role of AI, the transformation of retail, and ESG approaches. The forum will close with UpScale11, a practical foresight session guided by AI facilitators.

The ball itself will feature choreographed dancing, interactive zones, intellectual games, and a cocktail reception. Its theme, 'Evolution: Back to the Future', will reflect the forum’s discussions in a symbolic and engaging way. The event will bring together industry leaders and innovators to discuss the future of e-commerce. Through panels, reports, and networking opportunities, attendees will explore the sector’s next steps. The evening’s festivities will reinforce the day’s themes in a lively and memorable format.