Eight Major Firms Join 24/7 Carbon-Free Energy Coalition for Cleaner Power Tracking

The Climate Group has expanded its 24/7 Carbon-Free Coalition with eight new major companies joining. The move signals a growing shift in how businesses track and source clean electricity. More firms are now adopting hourly monitoring of their power use to match demand with renewable supply. Over 1,500 businesses worldwide now record their electricity consumption on an hourly matched basis. This marks a threefold increase from the previous year. The UK currently leads in offering the most hourly tariffs, with the number of suppliers providing such options rising fourfold in the past 12 months.

The coalition highlights a trend where clean energy procurement is moving away from volume-based claims. Instead, companies are focusing on time-based performance to better align usage with renewable generation. Its goal is to help businesses adapt to new reporting standards and cleaner power market regulations.

Unilever is among the new members seeking deeper insights into clean electricity availability. The company aims to understand how its demand matches supply across different markets. Rianne Buter, Unilever’s Global Head of Sustainability, believes the coalition will aid in refining electricity demand and procurement strategies.

The coalition will support members through peer networking, knowledge sharing, and technical advice. All participating companies have committed to measuring and reporting hourly matched electricity use in at least one market within two years. The expansion of the coalition reflects a broader industry shift towards precise energy tracking. Businesses are increasingly adopting hourly matching to improve transparency and sustainability. This approach is expected to shape future clean energy procurement practices.