How a Family Business Turned Cretan Olive Oil Into a Six-Figure Empire

Stephanos Papazof has turned his family’s wholesale food business into a thriving online store. The company now specialises in selling Cretan olive oil and brings in six-figure revenues each month. He believes social commerce is the future of retail. The change began after the coronavirus pandemic. Papazof shifted the business model to focus on online sales. A viral TikTok video in June 2025 then boosted his visibility, leading to a surge in orders.

He now relies on TikTok as his main sales platform. Despite the growth, he manages the business almost entirely on his own. The online store has achieved significant financial success. Papazof’s approach demonstrates how social media can drive retail growth. His model may influence other businesses looking to adapt to changing markets.