Creative industries fight invisibility with new classification and communication reforms

The region's creative sector is struggling to grow due to poor communication and low awareness of its classification. Many businesses in the field remain unaccounted for in official statistics because they use varied economic activity codes. This lack of recognition is now a key focus for improvement. Creative industries rely on turning original ideas and intellectual property into commercial products. These sectors drive job creation, attract tourism, and transform cities by enhancing public spaces and reshaping local identity. Despite their economic impact, distorted communication has limited their visibility and development.

The Creative Industries Center (CIC) is addressing this by working with representatives from 16 creative fields. Five of these have been marked as regional priorities: arts, gastronomy, software development, leisure and entertainment, and film and television production. Fashion remains a secondary focus for the organisation.

This year, the CIC will build a new communication framework to foster direct dialogue with industry representatives. The aim is to gain deeper insight into their needs and collectively shape a long-term vision for the sector. Investing in symbolic capital is seen as essential for the region to support creative growth alongside natural, financial, and human resources. The new framework seeks to clarify the sector’s classification and ensure better representation in official data. By improving communication, the CIC hopes to unlock the full potential of the creative economy. The initiative will also highlight the sector’s role in job creation, tourism, and urban development.