Perekrestok's Franchising Forum Unlocks Retail Growth in Vladivostok

Perekrestok will host its Business Forum, Franchising: The Voice of Business, in Vladivostok on 26 June 2023. The event targets entrepreneurs, investors, and managers from Russia’s Far East. It aims to explore growth opportunities in grocery retail through a reverse franchising model. The forum will take place at the VLADIVOSTOK Grand Hotel & SPA on Korabelnaya Embankment. Registration opens at 9:30 AM on the day of the event.

Attendees will hear from Perekrestok’s top executives, who will share expertise on business process management. A panel discussion with active franchisees will allow for open dialogue and practical insights.

The programme includes a tour of a working Perekrestok store to demonstrate its operational model. A live ROI calculation will also be conducted for participants who own property or seek investment assets.

The reverse franchising partnership model will be a key focus, offering a fresh approach to retail expansion in the region. The forum provides a platform for networking and learning about retail franchise opportunities. It will equip attendees with actionable knowledge on adopting the reverse franchising model. The event concludes with practical tools for evaluating potential investments.