How Early Trademark Searches Can Save Your Business Thousands

A panel of business owners and legal experts recently shared advice on protecting intellectual property. They stressed the importance of early trademark searches and legal guidance for entrepreneurs. The discussion highlighted real-world challenges and practical steps to avoid costly mistakes. Maggie Mannebach, an intellectual property attorney at Husch Blackwell, urged founders to conduct thorough trademark searches early. This helps secure brand protection before issues arise. Panelists also advised against letting budget constraints prevent seeking legal help, suggesting lower-cost or free services as alternatives.

Finding an attorney who aligns with the founder’s vision and values was another key recommendation. The group encouraged using the TM symbol on branding early to establish proof of commercial use. Alex Lindsey, founder of West Bottoms Whiskey Co., spent thousands in the first year to federally register the trademark for its Distinguished Gentleman logo.

Nelson, owner of Thou Mayest Coffee Roasters, spoke from experience. He has faced cease-and-desist letters twice and multiple lawsuit threats. He advised balancing protection with adaptability, urging entrepreneurs to pause and plan their next steps when legal issues emerge. Callie England, former CEO of WallyGrow and founder of Rawxies, shared a costly lesson after rebranding due to a dispute with Miracle-Gro. The panel also recommended learning from other entrepreneurs’ mistakes to avoid similar pitfalls. The panel’s insights underscore the need for proactive legal strategies in business. Early trademark searches, cost-effective advice, and shared experiences can help entrepreneurs safeguard their brands. These steps reduce the risk of expensive disputes and rebranding efforts later on.