Anytime Fitness Launches 'Here We Grow' to Redefine Fitness in Germany

Anytime Fitness has launched its 'Here We Grow' campaign in Germany. The initiative focuses on personal growth and individual fitness goals rather than rapid transformations. It aims to make gyms and coaching more accessible to everyone, including those who feel intimidated by traditional fitness environments. The global fitness chain was founded in 2002 in Minnesota, USA, by Chuck Runyon, Dave Mortensen, and Jeff Klinger. It now operates over 5,500 clubs across more than 40 countries on seven continents through a franchise model. In Germany, the brand is represented by Fast Fitness Brands GmbH, based in Düsseldorf.

Hamburg-based agency Die Expedition developed the campaign. Santana Consulting GmbH in Aschaffenburg manages its performance marketing and paid media efforts. Tactical measures were handled by The Real Stuff, an agency with offices in Munich and Berlin.

Florian Dermühl, Managing Director of Anytime Fitness Germany, believes the brand is well-positioned for growth in the country. The campaign reinforces the company’s mission to welcome people at all fitness levels. The 'Here We Grow' campaign is now active in Germany. It highlights personal progress and inclusivity in fitness. The effort involves multiple agencies and underscores the brand’s expanding presence in the market.