AT&T Unveils Five Trailblazing Finalists for 2025 Small Business Contest

AT&T has named five finalists for its 2025 Small Business Contest. Each will receive $5,000 to support their ventures. The winner, to be announced in January 2026, will take home a larger prize package. Among the finalists are Sensori and The Blueprint University. Sensori, founded by Shanna Watkins Pearre, produces non-alcoholic drinks infused with functional botanicals. These aim to boost cognitive function and improve mood. Pearre left a thriving PR career to start the company, positioning it at the crossroads of wellness, culture, and mindful socialising.

The Blueprint University is an innovation hub and trade school for entrepreneurs. Kaila Cherie Wright launched it in 2022 to help founders build economic mobility and access capital. The other finalists include Bold Crumb House, Nourish + Bloom Market, and SOJO Coffee Company.

Nourish + Bloom Market runs the first 24/7 AI-powered grocery store in the U.S. that accepts EBT/SNAP benefits. The grand prize winner will receive $50,000, a year of AT&T service, a new device, and a featured content spotlight. All five finalists have already secured $5,000 to invest in their businesses. The grand prize winner will be revealed in early 2026. The contest highlights innovative small businesses making an impact in their fields.