AT&T's She's Connected Reveals 2025 Finalists for Women Entrepreneurs

The AT&T She’s Connected program has announced its 2025 finalists, continuing its mission to support women entrepreneurs. Five businesses with strong community roots have been chosen from over 11,000 applicants, each offering unique solutions and social impact. The program helps women small business owners through funding, mentorship, and access to AT&T’s business network. It targets entrepreneurs whose work creates real change in their communities, often filling gaps left by traditional funding.

In 2024, Aneesa Getaneh, founder of Daisy Medical Institute, won the grand prize. She received $50,000, a year of AT&T service with a new device, and a feature episode on #ShesConnected.

This year’s finalists include SOJO Coffee Company, a Latina-owned brand that empowers Salvadoran farmers and produces the first canned cold brew made entirely from Salvadoran beans. Blueprint University, an innovation hub for entrepreneurs, also made the list. The other finalists are Sensori, Bold Crumb House, and Nourish + Bloom Market.

AT&T has partnered with athlete ambassadors to raise awareness for the program. Michelle Alozie, a defender for the Houston Dash, supports the initiative and hopes to open a medical clinic offering accessible care. Deyna Castellanos, a forward for the Portland Thorns, runs the Queen Deyna Program to create opportunities for young female athletes worldwide. Both joined the program in 2025. The 2025 finalists represent diverse approaches to community-driven entrepreneurship. Each business will gain exposure and resources through the program. The initiative continues to highlight women making a tangible difference in their fields.