Russia's bold plan to triple fish consumption by 2030 faces logistical hurdles

Russia is updating its roadmap to boost domestic fish consumption. The plan aims to lift per capita intake from 22.8 kg in 2022 to 26 kg by 2025, with a long-term goal of 38 kg by 2030. Supermarket chains like Perekrestok are already expanding their fish offerings in response. The first roadmap for promoting fish consumption was introduced in 1976. Now, the 2024 version sets new targets to increase demand for Russian fish products by the end of the decade. Retail trade plays a major role, contributing over 20% to the country’s GDP.

Perekrestok is leading the way with its growing fish category. Sales are expected to climb by around 10% by mid-2026. The chain is focusing on expanding processing capacity and introducing more consumer-friendly products.

However, logistics remain a hurdle. A nationwide shortage of temperature-controlled warehouse space makes it difficult to scale up. Only large federal retail chains currently have the resources to build new facilities. The updated roadmap aligns with the presidential target of 38 kg per person by 2030. Supermarkets are adapting by increasing supply and improving product lines. Yet, without better storage and transport solutions, meeting the goal will remain challenging.