Brookside strengthens ties with KAHC to dominate Kenya's hospitality market

Brookside has deepened its partnership with the Kenya Association of Hotelkeepers and Caterers (KAHC) to boost its presence in the hospitality sector. The company used the KAHC symposium in Malindi on Thursday to highlight its growing involvement in the industry. At the event, Brookside General Manager for Sales Joseph Muguongo addressed attendees. The company also donated Sh1 million in cash to KAHC, along with Sh1 million worth of products and merchandise for the symposium.

Brookside has focused on expanding its market share through its strong ties with KAHC. By engaging with the association, it has secured a premium market for its dairy products. The firm has also introduced new innovations to meet the varied needs of hospitality businesses while keeping its products affordable.

Tourism Principal Secretary Julius Bitok praised the private sector’s role in developing the hospitality industry. KAHC CEO Mike Macharia commended the collaboration between Brookside and KAHC, assuring members of consistent, high-quality supplies. The partnership strengthens Brookside’s position in the hospitality market. Its donations and product innovations aim to enhance brand visibility and meet sector demands. The company continues to prioritise affordability and quality in its offerings.