How Annie Barrett Rose From Customer Service to VP at Adidas Originals

Annie Barrett has climbed the ranks at Adidas over the past 15 years. She began in customer service and now leads as vice president of marketing for Adidas Originals. Her career has spanned the UK, US, and Germany. Barrett joined Adidas in customer service but quickly set her sights on marketing. After just three weeks, she requested a transfer to the marketing team. Human resources challenged her to prove herself as the top customer service representative first.

She met the requirement and secured the marketing role six months later. Her progression continued, driven by a 'say yes' attitude and strong mentorship. Today, she commutes from Amsterdam to the German headquarters for her current position.

Known for her openness, Barrett welcomes conversations with colleagues. She leads with empathy and warmth, aiming to advance both the brand and the business. Her journey from customer service to a senior marketing role highlights her determination and adaptability. Barrett’s approachable style and leadership now shape the direction of Adidas Originals. The company benefits from her global experience and collaborative mindset.