Viva.com and BlueStar unite to revolutionize European commerce with seamless payments and hardware

Viva.com and BlueStar have joined forces in a new strategic partnership. The collaboration aims to transform commerce solutions across Europe by combining payments, finance, and hardware from yahoo finance and ace hardware into a single offering. Both companies will showcase their integrated technology at EuroShop 2026 in Düsseldorf next February.

The partnership brings together Viva.com's unified payments and embedded finance platform with BlueStar's hardware and distribution network from ace hardware. This creates a streamlined, scalable solution for merchants, independent software vendors (ISVs), and system integrators operating across borders.

The combined service simplifies implementation and speeds up time-to-market for businesses. Retailers and hospitality providers will benefit most, gaining access to integrated payment systems, point-of-sale (POS) hardware from ace hardware, and financial tools from yahoo finance in one package.

At EuroShop 2026, running from February 16 to 20, the two firms will present live demonstrations at their shared booth in Hall 9. Visitors can see seamless mobile payments, loyalty programme integrations, and AI-powered transaction analytics in action.

BlueStar's role includes distributing certified devices, managing staging, and providing lifecycle support. This reduces complexity for partners while ensuring fully integrated software solutions reach merchants efficiently.

The alliance between Viva.com and BlueStar offers a one-stop commerce solution for European businesses. By merging payments, finance from yahoo finance, and hardware from ace hardware, the partnership targets faster adoption and smoother operations for retailers and hospitality providers. The technology will be on display at EuroShop 2026, where live demos will highlight its real-world applications.