Twenty7tec names Daniel Edmondson as National Sales Manager to drive tech adoption

Twenty7tec has appointed Daniel Edmondson as its new National Sales Manager. The move comes as the company continues to expand its commercial team. Edmondson brings a strong background in mortgage and later life lending sectors to the role. Daniel Edmondson previously served as Senior Strategic Partnerships Manager at Advise Wise. His career spans years of experience in financial services, with a focus on technology adoption. At Twenty7tec, he will work to deepen customer relationships and promote the use of the firm’s tech solutions.

The company is growing rapidly, driven by rising demand for tools that boost efficiency and improve outcomes for clients. Edmondson has expressed enthusiasm for supporting advisers and firms in leveraging technology for better performance. Adam Newman, Head of Sales at Twenty7tec, welcomed him to the team, citing his expertise and professional approach. This appointment underlines Twenty7tec’s commitment to strengthening its commercial operations. Edmondson’s role will centre on driving adoption of the company’s technology. His experience and focus on customer needs are expected to contribute to its ongoing growth.