No Copy - How Wolfgang Grupp Jr. Leads Trigema - Trigema's New Generation Redefines a German Textile Legacy

Wolfgang Grupp, the long-time leader of German textile firm Trigema, made headlines in mid-2023 after revealing a suicide attempt and questioning his place in the business. The 81-year-old founder had steered the company for over five decades, turning it into a well-known name for underwear, sportswear, and casual clothing—all proudly labelled 'Made in Germany'.

Grupp took charge of Trigema in 1969, rescuing it from financial trouble and building it into a stable enterprise. By 2023, the company employed around 1,140 people and reported production revenue of €129.3 million. His leadership became synonymous with local manufacturing and a commitment to German craftsmanship.

Now, the business rests in the hands of his children, Wolfgang Grupp Jr. and his sister Bonita. The siblings officially took over operations in Burladingen, where the company is based. Their approach blends tradition with change: while keeping the core of their father's model, they are pushing for sustainability, innovation, and modernisation.

Wolfgang Jr. oversees corporate clients, IT projects, production, and finance. His sister handles e-commerce, marketing, and human resources. Both stress that they want to shape their own direction rather than simply follow their father's footsteps. The younger Grupp has spoken openly about avoiding excessive self-pressure, focusing instead on steady, sustainable growth.

The shift includes new investments in digital sales and IT systems. Yet the siblings remain careful not to abandon what worked before. Their strategy aims to refresh the brand while keeping its reputation for quality and reliability intact.

Trigema's future now lies with a new generation, balancing respect for the past with plans for modernisation. The company continues to produce entirely in Germany, but with a sharper focus on sustainability and digital expansion. Under the siblings' leadership, the business moves forward without the weight of replicating their father's legacy.