Spain's bold 2030 plan to end homelessness gains powerful allies

A new social initiative has launched to tackle homelessness in Spain by giving a voice to those living on the streets. The project, backed by Opticapro, the Hogar Sí Foundation, and the Richard Gere Foundation, aims to push for real, long-term housing solutions. Its ultimate goal is to ensure no one remains homeless by 2030.

The collaboration brings together Opticapro, a major optics retailer, with two charitable organizations. The Richard Gere Foundation, set up by actor Richard Gere and his wife Alejandra, focuses on raising awareness of social and environmental issues. It has previously worked with groups like Open Arms and Crisis UK.

Opticapro, founded by Javier Carceller, Pedro Cascales, and Víctor Gonzalo, will use its extensive network to support the cause. With over 120 stores and 600 optics professionals, the company plans to act as an advocate for homeless individuals. Their involvement aims to build a fairer, more inclusive society.

The initiative centers on sustainable housing solutions that respect dignity. While details on the Hogar Sí Foundation's past work remain limited, the partnership signals a united effort to address homelessness through awareness and action.

The project will rely on Opticapro's reach and the foundations' expertise to drive change. By amplifying the voices of those affected, the initiative seeks to create lasting impact. The 2030 target marks a clear deadline for ending street homelessness in Spain.