Skims Opens Stunning Chicago Flagship with City-Exclusive Collections

Skims, the brand co-founded by Kim Kardashian, has opened its latest flagship store in Chicago's Gold Coast neighborhood. The 6,500-square-foot, two-story location marks another step in the company's push to expand its physical retail presence. Kardashian described the move as particularly meaningful, citing the city's unique style and energetic community.

The Chicago store features a striking design, including a large sculpture of a reclining woman by artist Vanessa Beecroft, visible from the street. Inside, a grid-based display system organizes the brand's growing product range, which now covers everyday basics, sleepwear, and menswear. Limited-edition items and exclusive collaborations, tailored specifically for Chicago, will also be available to attract shoppers and create a sense of exclusivity.

Skims has seen strong year-on-year growth, driven by repeat customers and an expanding audience that now includes men. The company's selective approach to wholesale partnerships ensures it maintains control over pricing and product presentation. This strategy aligns with its broader ambition to shift toward becoming a 'predominantly physical business' over time.

Beyond Chicago, Skims plans to open stores in Los Angeles, New York, Mexico, and Dubai. The brand's global expansion follows a $225 million funding round led by Goldman Sachs, which pushed its valuation to $5 billion. These moves reflect Skims' long-term goal of establishing itself as a lifestyle brand with a worldwide footprint.

The Chicago flagship signals Skims' commitment to blending digital success with a growing physical retail network. With city-specific exclusives and a carefully curated product line, the store aims to draw in local customers. The brand's expansion plans and recent funding further underline its push to cement a lasting presence in key markets around the world.