Sansaar Expands to Dubai with Premium Fabric Collections via Bru Textiles

Indian home furnishing brand Sansaar has launched in Dubai, marking its first move into international markets. The expansion follows a new partnership with Bru Textile's Fabric Library, which will distribute Sansaar's premium fabric collections across the GCC region. Founded by sisters Sanjana and Sarah Arora, the brand is known for its focus on thoughtful design and conscious craftsmanship.

Sansaar has joined forces with Fabric Library, a division of Bru Textiles, to bring its high-end home furnishing fabrics to the GCC. The collaboration uses a B2B-led model, placing Sansaar's collections in select retail and trade outlets across the region. Gary Neiman, Director at Bru Textiles, highlighted the brand's authenticity and deep understanding of consumer needs.

The Arora sisters established Sansaar with a commitment to timeless aesthetics and careful craftsmanship. Their designs blend refined textures, modern colour schemes, and subtle detailing, all backed by the manufacturing expertise of D'Decor Exports. Founded in 1999, D'Decor is the world's largest producer of woven upholstery, curtain fabrics, and embroidered textiles, supplying 65 countries. Sanjana Arora called the partnership with Fabric Library a key milestone in Sansaar's global growth. Her sister, Sarah, added that the collaboration had opened doors to the GCC market, expressing gratitude for the opportunity to expand the brand's reach.

The Dubai launch introduces Sansaar's fabric collections to a new audience through Fabric Library's distribution network. The brand's focus on quality and design aligns with the GCC's demand for premium home furnishings. This partnership sets the stage for further expansion beyond India.