Publicis London Strengthens Creative Team with Three Top Global Hires

Publicis London has bolstered its global creative team with three new hires. Bronwyn Sweeney and Loren Cook join as Global Creative Directors after nearly a decade at MullenLowe. The agency also welcomed Liam Crerar as Senior Creative, further enriching its talent pool.

Sweeney and Cook, who spent almost a decade at MullenLowe working on high-profile campaigns, bring their award-winning experience to Publicis London. Their Persil campaign, Wash Away the Taboo, earned multiple accolades, including a Cannes Lion. At Publicis London, they will support Chief Creative Officer Noël Bunting in shaping the agency's international creative direction.

Both directors will oversee a range of global accounts, leveraging their experience to benefit brands under the Publicis umbrella. Cook described the move as an exciting opportunity, praising the agency as a brilliant place to create ideas that resonate worldwide. Sweeney echoed this sentiment, noting that Publicis London felt like a strong cultural fit for their partnership.

Meanwhile, Liam Crerar arrives with a diverse background spanning agencies like Neverland, Droga5, Clemenger BBDO, and Ogilvy. Bunting praised all three hires, describing them as outstanding creatives who will elevate the agency's work.

These appointments come as Publicis London strengthens its creative leadership. Sweeney and Cook will now lead campaigns for international clients, while Crerar adds depth to the senior creative team. Their combined global experience is set to influence the agency's output across worldwide markets.