PICKUP COFFEE hits 500 stores and launches franchising in the Philippines

PICKUP COFFEE has marked its fourth year in the Philippines with a major milestone—over 500 stores nationwide. The brand now plans to expand further by offering franchising opportunities across the country.

The move comes as demand for its coffee continues to rise, with customers increasingly relying on the PICKUP App for orders. The company's growth reflects its deepening presence in daily routines, according to Rami Chahwan, PH President & Chief Executive Officer. He noted that more Filipinos now turn to PICKUP COFFEE as part of their regular habits.

Francis Flores, Global Managing Director, described the fourth anniversary as the start of a new phase. The brand will focus on innovation, including new store formats like Café 2.0 and PICKUP PRIME. These updates aim to improve the customer experience while keeping quality consistent through strict in-store checks.

Alongside physical expansion, the PICKUP App has seen a sharp rise in monthly users, sales, and transactions over the past year. The company also remains committed to making premium espresso more affordable and accessible to a wider audience. With franchising now open, PICKUP COFFEE expects to reach even more communities nationwide. The brand's emphasis on product quality, app improvements, and new store designs will shape its next stage of development. Expansion plans will build on the trust and demand already established over the past four years.