New Book Reveals How Resilient Companies Thrive in Uncertain Times

Business advisor Ron Robinson will publish Practices of Resilient Companies on 2 March 2026. The book arrives at a time of economic instability, rapid technological change, and widespread uncertainty. It targets graduate business students, company leaders, and entrepreneurs seeking practical ways to strengthen their organizations.

The book examines how resilience and adaptability give businesses a competitive edge. Robinson draws on his own experience of rebuilding after the 11 September 2001 attacks, alongside years of research. His expertise spans Lean Manufacturing, The Toyota Way, leadership development, and strategic planning.

At the core of the book are four predictable disruptions that companies face. Robinson offers strategies to help firms thrive in what he calls the certain uncertainty of the 21st century. Rather than focusing on theory alone, the work provides actionable frameworks and 12 detailed case studies.

These include analyses of companies like Ford, Nokia, and IBM—businesses that recovered from major setbacks. The studies highlight real-world lessons for readers. The book also bridges the gap between academic research on organizational resilience and its practical application.

Practices of Resilient Companies will be available for purchase through Robinson's official website.

The release comes as businesses navigate ongoing economic shifts and technological challenges. Robinson's book aims to equip leaders with tools to anticipate disruptions and respond effectively. Copies will be accessible online from the publication date.