Mid America Pet Food hires Alice Flath as new VP of sales

Mid America Pet Food (MAPF) has named Alice Flath as its new vice president of sales. The company specialises in super premium pet nutrition and aims to expand its reach among pet owners. Flath will now lead the sales team in driving growth and executing MAPF’s strategy.

Flath brings extensive experience to her new role. She previously worked as senior vice president of sales and marketing at Wet Noses Natural Dog Treat Company. Before that, she served as vice president of sales for North America at Instinct.

Her academic background includes an MBA from Olin Business School at Washington University in St. Louis. At MAPF, she will report directly to CEO Jeff Caswell as part of the leadership team. MAPF focuses on high-quality pet food with real meat protein as a core ingredient. Recent product launches include VICTOR’s Bully Fuel and Sensitive Skin & Stomach formulas. The company aims to make its premium nutrition more accessible to pet parents.

Flath’s appointment strengthens MAPF’s sales leadership as the brand pushes for wider market presence. Her role will involve refining the company’s sales approach and supporting long-term expansion. The move aligns with MAPF’s goal of delivering top-tier pet nutrition to more households.