MDRN Logic Launches GLHF Division to Conquer the Gaming Industry

Marketing agency MDRN Logic has launched a new gaming division called Good Luck Have Fun (GLHF). The move marks the company’s official entry into the gaming industry. GLHF will work with major brands like Epic Games, CD Projekt Red, and Riot Games from the start. The new division, GLHF, was announced with a debut campaign for PlayStation’s MLB 'Future You', featuring athletes Austin Schultz and LGND. MDRN Logic’s CEO, Erica Coates, described the launch as a key milestone for the company’s growth.

Leading the division will be a team of three: Coates herself, chief growth officer Michael Bennett, and chief strategy officer Allan Gungormez. Their combined experience will guide GLHF’s strategy and partnerships. The launch follows MDRN Logic’s recent acquisition by Terry Hines & Associates, a group that also owns brands like Home Brew, THA|Create, and MAKR. Grant Nemirow, chairman of Terry Hines & Associates, highlighted the excitement around expanding into gaming through this new venture.

GLHF enters the market with high-profile partnerships, including Epic Games’ Fortnite, Warner Bros Games, and Riot Games. The division’s first campaign for PlayStation sets the stage for its future projects. MDRN Logic’s leadership team will now focus on growing its presence in the gaming sector.