Leo India and Publicis Groupe lead ABBY Awards with record wins

The ABBY Awards has announced its winners after a rigorous judging process involving 95 judges and nine chairpersons. A total of 310 entries made it to the final discussion stage, with 255 campaigns receiving awards—including Grand Prix, Gold, Silver, Bronze, and Merit distinctions.

The competition saw 62% of awarded entries secure a metal, with the final tally including two Grand Prix, 19 Gold, 73 Silver, 99 Bronze, and 62 Merit awards. Campaigns from over 100 unique brands were assessed before the winners were decided.

Leo India dominated multiple categories, topping the flagship **Creative Agency of the Year** with 134 total recognitions and 640 points. The agency also led in **Brand Experience & Activation Specialist Agency of the Year**, collecting 15 metals and merits combined. Additionally, Leo India secured eight wins and 38 points in **Branded Content & Entertainment Specialist Agency of the Year**. Publicis Groupe claimed the title of **Creative Network Agency of the Year**, amassing 172 recognitions and 796 points. Meanwhile, Good Morning Films took home **Video Craft Specialist Agency of the Year**, earning 14 wins and 68 points.

The ABBY Awards recognised outstanding creativity across various specialisms, with Leo India and Publicis Groupe emerging as major winners. The results reflect a competitive year, with a high percentage of entries receiving metals or Merit distinctions.