Ledger Bennett names Jason Fletcher as new Executive Creative Director

Ledger Bennett has appointed Jason Fletcher as its new Executive Creative Director. The agency, ranked among the UK's top B2B marketing firms, sees his arrival as a key step in strengthening its creative output. Fletcher brings over 30 years of experience in both B2B and B2C sectors.

Fletcher joins from Dentsu, where he spent seven years leading B2B creative campaigns for major brands. His clients included JLL, Irwin Mitchell, Visa, and Santander. His work has earned recognition from The Drum B2B, B2B Marketing, Cannes Lions, and Campaign's Brand Film of the Year award.

Ledger Bennett has recently gained momentum, securing new flagship clients and ranking highly in industry reports. The agency placed third in the UK's top B2B marketing agencies, third among the fastest-growing firms, and second for demand generation specialists. CEO Andrea Sexton highlighted Fletcher's leadership as a driving force for elevating the agency's creative standards. In his new role, Fletcher will focus on developing work that addresses client challenges and delivers long-term brand value. His approach emphasises audience insight and high-impact solutions, aligning with Ledger Bennett's growth strategy.

Fletcher's appointment comes as Ledger Bennett continues to expand its client base and industry standing. His decades of creative leadership are expected to enhance the agency's ability to deliver effective, insight-driven campaigns. The move follows a period of strong performance and recognition for the firm.