Bonita Grupp separates work from home - How Two Siblings Are Leading a Century-Old Family Business Into the Future

Bonita Grupp and her brother Wolfgang Grupp Junior now lead Trigema, the family-owned clothing company based in Burladingen. The siblings, part of the fourth generation, took over the family business years ago. Their leadership follows a clear division of responsibilities, blending tradition with modern management.

At the start of 2024, Wolfgang became the sole CEO, taking on full personal liability for the business. Bonita, meanwhile, focuses on digital growth and internal operations, working closely alongside him.

The siblings share a strong working relationship, coordinating schedules through Outlook calendars instead of paper planners. They often add appointments for each other, ensuring smooth collaboration. Despite their close partnership, Bonita prefers to keep work and private life separate—avoiding her laptop at home and choosing the office for weekend tasks.

Their family estate sits directly opposite Trigema's headquarters, making it easy to gather for regular lunches and meetings. This proximity strengthens their bond but doesn't blur professional boundaries. Bonita values Burladingen's focus for work, while still enjoying Munich's urban lifestyle when away from the business.

Responsibilities are split clearly between them. Bonita oversees e-commerce, marketing, and human resources, driving the company's digital presence. Wolfgang manages corporate clients, IT projects, production, and finances. Together, they form a balanced leadership team, rooted in shared values and a long family legacy.

The Grupp siblings have modernised Trigema's operations while maintaining its family-run identity. Their structured approach—combining digital tools with personal accountability—keeps the business running smoothly. With Wolfgang as CEO and Bonita steering key departments, the family business remains firmly in family hands for the next generation.