How Mitch Gould cracks the code to land million-dollar deals with Costco and Sam's Club

Mitch Gould, a seasoned retail expert, has built a career securing major deals with America's biggest chains. His recent successes include multiple seven-figure agreements with Costco and Sam's Club. Over the years, he has worked with household names and celebrity brands to place their products on shelves nationwide.

Gould's experience spans decades, with direct collaborations involving Walmart, Target, Sam's Club, BJ's Wholesale Club, and Rite Aid. In recent years, his focus has shifted to Costco, where he has closed high-value contracts for brands like ReNew Life, 1st Phorm, and Tru Niagen. These deals demand more than just a strong product—they require precision in pricing, packaging, and logistics.

Retail giants like Costco, Walmart, and Home Depot operate with strict criteria. They assess brands on margins, compliance, and the ability to deliver at scale without fail. Costco, in particular, favours high-volume value packs and established names that align with its reputation for quality. Gould understands these expectations inside out.

Beyond negotiations, he has assembled national sales teams and formed partnerships with athletes and public figures. His strategy emphasises long-term discipline over short-term wins. Brands looking to break into U.S. retail, he advises, must prioritise execution and sustainability above all else.

Gould's track record highlights the challenges and rewards of working with America's top retailers. His deals with Costco and other chains demonstrate how thorough preparation and strategic partnerships can open doors. For brands aiming to scale, his approach offers a tested roadmap for success in a competitive market.