How a couple turned layoffs into a multimillion-dollar shoe empire

Marina Larroudé and her husband, Ricardo, built a thriving shoe business after losing their jobs. Starting from their home, they now employ 600 people across the U.S. and Brazil. Their company generates millions in revenue each year.

The couple launched Larroudé following unexpected layoffs. For the first two years, they ran everything from their house, with their two children watching the business grow. Their son once remarked, 'Won't it be amazing when you have to turn that sound off?'—referring to the constant Shopify sales notifications.

Family discussions often revolve around work, sometimes prompting their children to ask for a break. Yet, the parents emphasise resilience and hard work, while making sure their kids understand they have choices in difficult situations.

Marina serves as the creative director, shaping the brand's designs, while Ricardo leads as CEO. Despite their success, they have no plans for their children to take over the company.

From a home office to a global workforce, Larroudé has expanded significantly. The founders remain focused on growth, though they keep family life separate from business expectations. Their children are encouraged to pursue their own paths rather than inherit the company.