Hawaiian Bros Hires New CMO to Drive Expansion Across 12 U.S. States

Hawaiian Bros has named Shannon Scott as its new chief marketing officer. The fast-growing restaurant chain, which now operates over 70 locations across 12 states, sees this as a key moment for expansion. Scott brings years of marketing leadership to the role and has already begun shaping the brand’s future direction.

Scott first joined Hawaiian Bros in a part-time consulting role before stepping into the full-time executive position. Her background includes senior marketing roles at Applebee’s and the American Academy of Family Physicians, where she developed strategies for large-scale brands.

The company, headquartered in Honolulu, has rapidly expanded since its 2018 launch. Scott Ford, president and CEO of Hawaiian Bros, highlighted Scott’s leadership and disciplined approach as major assets for the brand’s next phase. With her appointment, the chain aims to deepen customer loyalty and refine its market presence. Scott’s priorities include strengthening the emotional bond guests have with Hawaiian Bros while providing robust support to franchisees. The brand continues to attract experienced multi-unit operators, fueling its growth across the U.S.

Scott’s arrival comes as Hawaiian Bros solidifies its position in the competitive restaurant sector. Her strategic focus on brand connection and franchise success will play a central role in the company’s ongoing expansion. The chain now operates in 12 states, with further growth on the horizon.