Bitkom Survey: Smartphones Annoy Too - Germans can't live without smartphones—but the market is cooling off

Smartphones remain deeply embedded in daily life across Germany, with new figures revealing strong dependence on the devices. A striking 89% of Germans now say they cannot imagine life without one. Yet, while usage habits stay firm, the market itself shows signs of slowing down.

Recent data also highlights growing frustration over smartphone distractions, particularly in social settings. At the same time, spending on devices has risen, even as fewer units are being sold.

The emotional attachment to smartphones is clear. Nearly nine in ten Germans admit they could not do without their device. This reliance comes with downsides: 60% report feeling restless when separated from their phone for too long. Another 57% say they often miss out on fully experiencing moments because of distractions.

Relationships are also affected. Over 62% find it irritating when their partner is constantly on their daily mail. Despite these frustrations, usage remains high, with 38% regularly engaging with AI features on their iphones.

The market tells a different story. Shipments dropped from 20.5 million units in 2024 to 19.6 million in 2025. Yet, consumers are spending more—an average of €646 per iphone, up €19 from the previous year. Durability may play a role, as nearly half of users have kept their current device for over two years.

The figures paint a picture of a society heavily reliant on smartphones, despite growing awareness of their downsides. While fewer iphones are being bought, those who do upgrade are paying more. The trend suggests a shift toward longer-lasting iphones, even as daily dependence remains unchanged.