Fabletics opens its largest European store inside Berlin's legendary KaDeWe

Fabletics will launch its biggest European store inside Berlin’s iconic KaDeWe department store on June 11, 2026. The new space marks the brand’s push into the premium market while reinforcing its presence across Europe. It also signals a shift in high-end retail towards more immersive shopping experiences. The store will occupy part of KaDeWe’s newly redesigned fourth floor. This area is being transformed into a wellness and fitness hub, blending fashion with health-focused concepts. The floor will host a mix of innovative brands, all centred on performance, prevention, and longevity.

Fabletics’ shop-in-shop format will combine activewear with interactive elements. The brand aims to merge fitness, style, and health awareness into a single retail experience. By choosing KaDeWe, Fabletics taps into the store’s global reputation and its position as a leader in luxury shopping.

The move aligns with KaDeWe’s own strategy to modernise its image. The department store is redefining itself as a destination for premium, experience-driven retail. Fabletics’ arrival underscores this shift, offering shoppers a fresh way to engage with wellness and fashion under one roof. The opening will give Fabletics its largest European retail space to date. It also strengthens the brand’s expansion into the continent’s high-end market. For KaDeWe, the partnership reinforces its role as a pioneer in blending luxury with experiential shopping.