Cian and Megafon unite to combat real estate telephone fraud with AI

Russian real estate platform Cian has teamed up with telecom operator Megafon to tackle telephone fraud. The partnership will focus on shielding users from scam calls and social engineering attacks. Both companies aim to improve security while keeping customer interactions smooth and efficient. Under the agreement, Cian will share anonymised data with Megafon, highlighting patterns linked to fraudulent calls. This information will help identify trigger events commonly exploited by scammers in the real estate market.

Megafon will then develop a custom solution tailored to Cian’s specific needs. The system will use AI-powered tools to monitor and streamline communications on the platform. Modern authentication methods will also be introduced to ensure secure access for users.

Khachatur Pombukhchan, Megafon’s CEO, pointed out that unwanted calls remain a major concern for digital platform users. Dmitry Grigoryev, CEO of Cian, added that protecting users is a key priority. The collaboration, he noted, will boost both security and convenience for customers. The joint effort will see AI-driven safeguards and stronger authentication rolled out across Cian’s services. Users can expect fewer fraudulent calls and a more secure experience when using the platform. The changes will take effect as the new systems are implemented in the coming months.