Burger Singh, Café Coffee Day, and Geetanjali Salon drive bold expansion across India

Three well-known Indian brands are expanding their reach across the country. Burger Singh, Café Coffee Day, and Geetanjali Salon have each taken steps to grow their presence in new markets. Their strategies include franchise models, premium locations, and operational improvements. Burger Singh, founded in 2014, has become one of India’s leading quick-service restaurant chains. Known for its Indian-style burgers, the brand now operates over 180 outlets in more than 80 cities. Recent expansions include openings in Darbhanga, Bihar, and high-traffic spots like IIT Kanpur. The company is also targeting southern India, with plans to grow in Karnataka. To speed up expansion, it has launched an owner-partner franchise model.

Geetanjali Salon, established in 1989, remains a major name in India’s beauty and wellness industry. With over 200 salons nationwide, it offers hair, skin, grooming, and professional styling services. The brand continues to open flagship locations in premium urban retail hubs.

Café Coffee Day, which introduced café culture to India in 1996, still runs over 450 outlets across the country. The company has recently focused on refining operations and adjusting store formats to match changing customer habits. These brands are adapting to market demands through different growth strategies. Burger Singh is pushing into smaller cities and new regions, while Geetanjali Salon strengthens its high-end urban presence. Café Coffee Day, meanwhile, is optimising its existing network to stay competitive.