Bread Zeppelin plans 2023 expansion with new outlets and menu tweaks

Bread Zeppelin, a fast-casual chain with 10 locations, is preparing for steady expansion in 2023. Known for its stuffed baguette sandwiches, the brand has built a loyal following and strong sales. Now, it plans to open three new company-run outlets while refining its menu and operations for colder months. The chain’s signature dish, the 'Zeppelin', drives most of its business. This hollowed-out baguette filled with salad makes up around 75% of total sales. With an average unit revenue of $1.5 million and high single-digit growth in comparable sales, the brand has proven its appeal.

Behind the scenes, Bread Zeppelin has focused on streamlining service. Efforts to simplify operations and cut wait times aim to improve customer experience. The company is also testing warmer versions of its stuffed sandwiches to attract diners during autumn and winter. Franchising remains a small but strategic part of the business. Currently, two of its ten locations operate under franchise agreements. However, the brand recognises that passion alone isn’t enough to succeed in franchising. A strong track record and operational expertise are essential to attract experienced franchise partners. For now, the company is prioritising company-owned growth. Three new locations are set to open in 2023, reinforcing its presence before any wider franchising push.

Bread Zeppelin’s focus on operational efficiency and menu innovation supports its growth plans. The chain’s high sales figures and steady expansion suggest a solid foundation for the future. With three new outlets on the way, the brand continues to build momentum in the fast-casual sector.