Air Miles becomes Blue Rewards: Canada's loyalty overhaul explained
Air Miles becomes Blue Rewards: Canada's loyalty overhaul explained
Air Miles becomes Blue Rewards: Canada's loyalty overhaul explained
If you have an Air Miles card - get ready for a change.
They are renaming the card and calling it Blue Rewards and changing the way your current points are being converted.
Expect to see the changes in the summer of 2026
The AIR MILES Program will be transitioning to Blue Rewards-now with more places to earn and redeem points.
Introducing: Blue Rewards
Blue Rewards represents the next evolution of loyalty programs-a bold transformation designed to deliver a more rewarding, seamless, and personalized loyalty experience for Canadians. Launching in summer 2026, Blue Rewards will introduce enriched benefits and expanded partnerships, making it easier for millions of members to earn more, redeem faster, and achieve real financial progress. Stay tuned-new partners and more exciting program updates are coming your way before launch!
Continue earning with 400+ brands you know and love, plus even more to come.
All existing Miles will automatically transfer over to one simplified points balance. Giving you the freedom to redeem the way you want. Experience the same value, but with a new equation to remember: 1,500 points = $10 when you redeem in-store or on e-gift cards. Your Miles are safe: your balance will carry over automatically, and you won't lose any value.
Modernized travel experience
Earn more points on everyday purchases with new earn accelerators on fuel and merchant partner purchases. Consumer Blue Rewards credit cards will be the only Retail credit card in Canada to offer accelerated earn on gas, grocery and wholesale. Get view more details visit bmo.com/bluerewards10x
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