3TENX Secures Major Funding to Dominate India’s Premium Haircare Market

Indian haircare brand 3TENX has secured strategic funding from Wolfpack Labs to fuel its rapid growth. Founded by Aankith Aroraa and Megha Arora, the company has already hit Rs 50 crore in annual recurring revenue within just 18 months. The investment will now help expand its digital reach and distribution across the country.

3TENX was launched with a vision to make premium haircare accessible in India, drawing comparisons to global brands like Olaplex. Megha Arora sees a huge opportunity in the Indian market, particularly in smaller cities. The brand plans to scale its online presence while pushing deeper into tier-2 and tier-3 markets.

The funding will support expansion across e-commerce, retail, salon partnerships, and brand awareness campaigns. Aankith Aroraa has set an ambitious target of Rs 100 crore in revenue, all while maintaining product quality and innovation. Research and development will also play a key role in the company’s next phase. Wolfpack Labs, led by Prerna Gupta and Aakash Anand, has backed 3TENX with confidence. Gupta, who previously led Telepathic Inc. and co-founded Khush (later acquired by Smule), praised the brand’s strong product-market fit and execution. Anand highlighted the company’s rapid scaling and impressive Rs 50 crore ARR milestone in its first year and a half.

With fresh funding in place, 3TENX is now positioned to accelerate its growth across digital and offline channels. The brand’s focus on accessibility, innovation, and nationwide distribution aims to solidify its place in India’s competitive haircare market. Expansion into smaller cities and stronger e-commerce efforts will be key to hitting its revenue goals.