212NYC unveils video-first redesign and AI-focused 2026 event season

New York’s leading digital media and advertising network, 212NYC, has made several key updates in recent months. The organisation, which represents over 5,000 professionals in the city, unveiled a video-focused website redesign and welcomed two new board members. Its 2026 event season will also kick off with a major conference on AI in advertising.

In October 2025, 212NYC launched a refreshed website centred around video content. The redesign included 212NYC Connects, a dedicated hub for video interviews, panels, and industry discussions. That same month, the group hosted its 11th Annual Gala on October 23, themed Resilience Through Reinvention.

The organisation has now expanded its leadership team. Surabhi Pokhriyal, executive vice president and chief digital growth officer at Church & Dwight, joined the board. She brings expertise in digital transformation and growth strategies for major consumer brands. Sonika Patel, chief marketing officer at P.F. Chang’s, also became a director, adding strength in customer engagement and omnichannel marketing. Looking ahead, 212NYC will begin its 2026 live event season on January 28. The opening event, *The Future of Advertising*, will explore the impact of Agentic AI on the industry in 2026 and beyond.

The new board members will help shape 212NYC’s strategy as it continues to support New York’s advertising and media professionals. With a revamped digital platform and a focus on AI-driven discussions, the organisation is preparing for a year of innovation. The January conference marks the start of its 2026 programming.